Who's Using Boulder Logic?

Boulder Logic provides many of the world's top companies with tools to help maximize the value of their customer reference management efforts.

Our clients come from industries with complex or intangible products and high involvement selling cycles. They range from less than $100 million to over $40 billion in annual revenues and include technology providers with the resources to create their own solution or select anything available on the market.

They've all chosen Boulder Logic based on the completeness and maturity of our solution, their confidence in our on-demand services infrastructure and the domain expertise we bring to every part of the process. If you'd like to speak with our clients to hear first hand about their experiences with Boulder Logic, please contact us.

Interview Excerpts & Client Stories

Infor’s Senior Director, Abby Atkinson, pioneered the Infor Ambassador Reference Program using Boulder Logic Reference Manager. In the first two years of its inception, Atkinson projected the program has influenced millions in new sales deals and has saved Infor hundreds of thousands of dollars. When cuts to her program budget were requested at Infor, she was able to use metrics collected to show an ROI so compelling that her budget was actually increased by over 60%. Her ROI formulas and program metrics are provided in her story.

 

"Our experience in working with Boulder Logic on the worldwide program and implementation has really been topnotch. We've had great response from the Boulder Logic community in terms of them guiding us through the path of trying to make some important decisions and them being very proactive and very involved and engaged in our processes. It was very helpful to have the team involved with their expertise and experience in helping us identify stumbling blocks - we may not have made the right choices if it wasn't for their guidance. So that was a huge benefit to us."

- Sherri Bellefeuille, Microsoft Dynamics

 

"In general, the benefits for customer references are pretty obvious. I think the ability to provide a service to sales and have them have access 24/7 to a global database of the references that we currently have, in addition to having a service capability to request references that they need that don't exist in that database, is a value add that we never had before."

- Tobias Lee, Director of Corporate Marketing Operations at Trend Micro

 

"We believed a formal, measurable customer reference program would be an effective solution to achieve our goals. We needed an automated solution that would ensure the best information for the given situation was always available. After researching our options, we selected a Customer Reference Management solution from Boulder Logic. The software gave us the tools we needed to facilitate reference requests, live discussions, and encourage future interactions. It was hosted and integrated with salesforce.com, which we already used for CRM.."

- John Chattaway, Rackspace