Learn How Your Peers Are Transforming Their Organizations

Boulder Logic clients share insights about customer reference management. Read what these market leading firms have to say about why and how they are transforming their sales and marketing strategies, using customer references to gain a competitive advantage.

Interview Excerpts

"Our experience in working with Boulder Logic on the worldwide program and implementation has really been topnotch. We've had great response from the Boulder Logic community in terms of them guiding us through the path of trying to make some important decisions and them being very proactive and very involved and engaged in our processes. It was very helpful to have the team involved with their expertise and experience in helping us identify stumbling blocks - we may not have made the right choices if it wasn't for their guidance. So that was a huge benefit to us."

- Sherri Bellefeuille, Microsoft Dynamics

 

"In general, the benefits for customer references are pretty obvious. I think the ability to provide a service to sales and have them have access 24/7 to a global database of the references that we currently have, in addition to having a service capability to request references that they need that don't exist in that database, is a value add that we never had before."

- Tobias Lee, Director of Corporate Marketing Operations at Trend Micro

 

"We believed a formal, measurable customer reference program would be an effective solution to achieve our goals. We needed an automated solution that would ensure the best information for the given situation was always available. After researching our options, we selected a Customer Reference Management solution from Boulder Logic. The software gave us the tools we needed to facilitate reference requests, live discussions, and encourage future interactions. It was hosted and integrated with salesforce.com, which we already used for CRM.."

- John Chattaway, Rackspace