Even companies with the strongest established customer list can find it exceedingly difficult to obtain the right customer references, in the right time frame, to satisfy a prospect's request. Often at the root of the challenge is the lack of a well-defined approach to proactively cultivating a willingness in customers to share their success.

Applying an internal process and some centralized ownership to the care and management of customer references can have a dramatic and measurable impact on a business's ability to grow and succeed. Many companies use simple homegrown tools or spreadsheets with the names of customers, contact information, customer detail, and activity notes. However, such manual methods have limited benefits because as demands increase, spreadsheets quickly become cumbersome and inefficient. Automating the process with a software solution designed specifically to solve this challenge provides far greater benefits.

Read the full article to understand five key reasons to automate your customer reference progress. Published on destinationCRM.com

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